The Passenger Seat

The Passenger Seat

Kevin Keranen · August 10, 2026 · 2 min read

She learned the highway before she learned to drive it.

Marina Ivanov spent her childhood in the passenger seat of her father's truck, a Ukrainian immigrant who hauled freight across a country whose language he was still learning. She knew the smell of diesel and vinyl before she knew multiplication. She knew the particular quiet of a man who leaves before dawn and comes home after dark, and does it again, and again, because that is what you do when you've crossed an ocean to give your kids something you never had.

Then she grew up and became a dental hygienist.

Clean, steady, respectable. Exactly the kind of life a father like hers works those long hauls to make possible. And she was good at it. But something kept pulling her back toward that passenger seat, toward the world her father built with his hands and his back and his refusal to complain.

She didn't want that world to end with his generation.

So in 2012, she and her husband bought two trucks. Just two. Marina kept a photograph of her father clipped inside the cab of the first one — the man who taught her, without ever saying it out loud, that dignity and a full load are the same thing.

They called it APEX Transit.

Today that fleet runs a hundred trucks. But the number that tells you who Marina is isn't a hundred. It's the drivers she hires that other companies won't look at twice — men and women coming out of incarceration, holding a CDL and a record and not much else. A second chance, she calls it, though she doesn't dress it up in that language much. She just gives people the keys and expects them to show up. Most of them do.

She'll tell you the industry made room for those workers reluctantly, that the doors were mostly closed. She doesn't call anyone a villain for it. Insurance is complicated. Risk is real. People operating inside a system tend to protect the system. She understood that.

She just decided the system could bend a little.

There's another number. In trucking, about seven percent of drivers are women. At APEX, it's seventeen. Marina didn't set out to run a statistic. She set out to build a place where a woman could pull a rig into the yard and no one blinked, where the passenger seat wasn't the only seat a girl was offered.

She knows what it took to get here. The early years of doing the books at the kitchen table after the kids were asleep. The mornings she wasn't sure the two trucks would make the payment on the third. The clients who assumed her husband ran things and asked to speak to him.

She let the work answer them.

Marina Ivanov didn't inherit a company. She inherited a passenger seat and a father's example, and she turned both into a hundred trucks and a whole lot of second chances.

Her father drove so his daughter wouldn't have to.

She drives anyway — and she brought a hundred people along.

Kevin Keranen

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